Some of the world’s biggest tech vendors and services firms worked diligently at this week’s NRF 2025 Retail Big Show to differentiate themselves as trusted guides through the broadening enterprise AI goldrush. Technology publishers and service providers showed off their platforms and tools at the event, showcased customer stories, and used messaging that designed to encourage more retailers to invest in building their first AI-based solutions. For business economists, AI’s growth in retail and across the broader economy has the potential to be significant. Speaking at NRF, Greg Daco, chief economist at EY, said his team estimates that over 10 years, generative AI could contribute two to four years of extra growth. “The thing is, it’s not going to be immediate,” he added, explaining that today’s productivity growth is driven by other factors. “Productivity growth [right now] is not AI-driven, it’s driven by process efficiency, people staying longer, and more efficient investments.” For retailers at NRF 2025 thinking about current and future opportunities to grow their businesses, some might be forgiven for struggling to pick sessions to attend from among the tech giant sponsors. Titles offered up by major brands offered little insight or intrigue at an event heavy in AI talking points. For attendees planning a day full of activities the options might have proved frustrating with session titles like: “Driving value with AI in retail”, “Leveraging AI to improve omnichannel experiences”, “Revolutionize retail with agentic AI”, “Reimagining retail with AI”, and “Transform retail with AI”. Explore RevTech News for the latest advancements in Revenue, Business & Marketing Operations with insightful updates from industry experts!  Source: https://msdynamicsworld.com/story/nrf-2025-microsoft-and-salesforce-offer-contrasting-ai-pitches-retail-industry