Google-Ipsos study shows global AI adoption rising, but North America lags as trust and communication remain key challenges. A new Google-Ipsos report shows AI adoption is increasing globally, especially in emerging markets. However, the study reveals challenges like regional divides, gender disparities, and slower adoption in developed countries. Critics, including Nate Hake, founder of Travel Lemming, point out how Google overlooks these challenges in its report coverage.

AI Is Growing, But Unevenly

Globally, 48% of people used generative AI last year, with countries like Nigeria, Mexico, and South Africa leading adoption. These regions also show the most excitement about AI’s potential to boost economies and improve lives. Adoption lags at 29% in developed nations like the U.S. and Canada, meaning that 71% of people in these regions haven’t knowingly engaged with generative AI tools.
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