Varicent, a global leader in sales performance management, has partnered with ServiceNow to enhance its revenue execution platform. This collaboration integrates Varicent’s advanced incentive compensation and sales planning tools directly into the ServiceNow Customer Workflows ecosystem.

As a result, CRM data spanning leads, customers, opportunities, and sales activity flows seamlessly into Varicent. This real-time data empowers revenue leaders to optimize quotas, adjust territory planning, and fine-tune incentive structures at scale.

“Together, ServiceNow CRM and Varicent SPM provide real-time intelligence and automation,” said Anandan Jayaraman, VP of Product Management at ServiceNow. “Our revenue execution platform enables CROs and RevOps leaders to drive faster, smarter growth.”

ServiceNow has already adopted Varicent to manage its global incentive compensation internally. This reinforces the platform’s ability to handle complex requirements with flexibility.

“I’ve used several platforms, but Varicent stands out for its adaptability, support, and seamless integration,” said Rick Butler, VP of Compensation at ServiceNow. “It’s built for modern compensation teams.”

This strategic alliance builds on Varicent’s recent recognition as a Leader in The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025. It confirms Varicent as the only AI-powered SPM platform that unifies Sales Planning, Incentive Compensation, and Performance Optimization.

“The age of disconnected sales tools is over,” said Jason Loh, Chief Growth Officer at Varicent. “This partnership creates a unified revenue execution platform that gives enterprises the control and actionability they need.”

Available via the ServiceNow Store by Q4 2025, the joint solution will allow users to:

  • Automate sales territory and quota planning with CRM integration
  • Align compensation with GTM strategy using scenario-based modeling
  • Reduce manual errors and accelerate payout cycles
  • Boost sales performance and increase quota achievement

Backed by over two decades of leadership and trusted by Cisco, Siemens, T-Mobile, and United Rentals, Varicent’s expertise now amplifies ServiceNow’s CRM value. This alliance redefines how businesses scale, automate, and optimize their revenue operations.

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News Source: Businesswire.com