Worldpay and Trulioo Drive Trust in AI Commerce
Worldpay®, a global leader in payment technology, partnered with Trulioo, a digital identity platform, to strengthen AI-powered commerce. The collaboration introduces safeguards that ensure trust, consent, and accountability in digital payments. Consequently, the companies aim to make AI-driven transactions safer for merchants and consumers.
As AI agents increasingly shop for consumers, verifying identities and recording clear consent become vital. Therefore, the partnership focuses on preventing fraud and meeting regulatory requirements. Together, Worldpay and Trulioo will provide advanced solutions that help merchants, providers, and shoppers trust agent-based payments.
Cindy Turner, Chief Product Officer at Worldpay, stated, “Payments innovation must stay grounded in integrity. Partnering with Trulioo delivers the trust framework our ecosystem demands. Businesses and consumers can embrace AI commerce confidently, knowing transparency and safety guide every transaction.”
Know Your Agent Framework Enhances Security
Central to this partnership is the Know Your Agent (KYA) framework, powered by a Digital Agent Passport. This tamper-proof credential bundle verifies whether AI agents are legitimate, authorized, and acting with consent. Moreover, the framework establishes clear rules for validating developer identity, code integrity, and user consent.
Worldpay will enable merchants to use the KYA framework, validating consumer intent and authority before transactions proceed. This approach strengthens security while supporting sales growth. As a result, businesses can reduce unauthorized purchases without slowing trusted transactions.
Vicky Bindra, CEO of Trulioo, commented, “Agentic commerce has huge potential, but it must scale with trust. With Worldpay, we are creating a secure ecosystem where AI agents act transparently and consumers remain in control.”
Unlocking Safer Digital Commerce
The collaboration enables merchants to deliver new experiences such as smarter checkouts and real-time fraud detection. Instead of blocking all AI agents, the system applies smart controls. Verified agents gain access, unverified ones face checks, and malicious bots are blocked.
This layered approach reduces fraud, improves agent detection, and increases checkout conversion rates for merchants. Consumers benefit from knowing AI assistants act only with permission. Meanwhile, the broader commerce industry gains a shared trust infrastructure that supports innovation and aligns with evolving regulatory standards.
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News Source: Businesswire.com
