A new generation of female B2B decision-makers is stepping into the boardroom. But what does increasing gender parity mean for the B2B marketing campaigns of the future? And how can we ensure our creative and strategic choices continue to resonate?

The post The Future of Women in B2B Marketing: Leveraging a Gendered Lens to Reach New Decision-Makers appeared first on B2B Marketing.

Source: https://www.b2bmarketing.net/the-future-of-women-in-b2b-marketing-leveraging-a-gendered-lens-to-reach-new-decision-makers/