Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that impacts revenue, customer satisfaction and operational efficiency. According to Sara Williams, VP of Sales for account-based go-to-market platform Demandbase, “poor alignment […]

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Source: https://www.demandgenreport.com/industry-news/the-cost-of-misalignment-why-sales-marketing-need-to-get-on-the-same-page/48628/