Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s Rob Volpe, a self-proclaimed Empathy Activist, this deficit likely stems from a […]

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Source: https://www.demandgenreport.com/industry-news/the-5-steps-needed-to-build-empathy-in-b2b-sales-marketing/48637/