With the decrease in in-person experiences, brands have had to shift to online commerce and focus on building and deepening relationships with customers.
The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires brands to understand their customers. This calls for a robust, sustainable and secure first-party data strategy built upon a customer data platform (CDP).
In this e-book, we’ll discuss the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them. Also covered:
- Customers’ expectations for commerce experiences
- How and why CMOs and CISOs must work together
- Critical capabilities for a CDP