You might be sitting on a PR goldmine, says Will Waldron of Connective3 for our B2B focus week. The key is to make your existing resources appeal to journalists.

Every brand has multiple specified areas of expertise that can create link-building opportunities across a wide range of trade and consumer publications. From creative campaigns to working with ambassadors, showcasing internal reports, challenging the news, and offering bespoke data, a plethora of different methods can be used for B2B digital PR.

First of all, though, it’s important to avoid tunnel vision with the content you have to offer. A site’s offering can present several ideation possibilities; you just need to know where to look. For example, if you are an e-commerce brand, you will have plenty of different category pages and products that can inform which regional publications to reach out to rather than putting business publications at the top of your media lists.

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Source: https://www.thedrum.com/opinion/2024/12/05/hyper-relevant-pr-b2b-secret-weapon-if-it-s-done-right