Gong has launched Mission Big Dipper and introduced Revenue Harness, a new execution layer that helps organizations deploy AI agents across revenue teams. The company designed the platform to bring governance, context, and control to enterprise AI initiatives. With Revenue Harness, businesses can move beyond experimentation and drive measurable revenue outcomes.
The release enhances Gong’s Revenue AI Operating System. This is done through building upon the previous efforts of the firm in developing Agent Studio and Model Context Protocol (MCP). The new product, Revenue Harness, controls, coordinates, and interconnects all AI agents used across the revenue cycle. Revenue Teams are able to automate their essential processes under enterprise-level supervision.
Custom Agents are one of the notable features of Mission Big Dipper. Through this feature, RevOps leads and sales managers will be able to automate their workflows without any need for engineering.
Users will only be required to articulate tasks using natural language. Furthermore, every agent follows existing permissions and maintains a complete audit trail.
“Every revenue leader has AI. Almost none of them are moving the number with it,” said Eilon Reshef, Chief Product Officer and Co-Founder at Gong. “The Gong Revenue Harness gives agents the context to reason over real customer conversations, the permission models revenue teams require, and blueprints reverse-engineered from your actual wins. Agents continuously monitor every deal, route the right work to the right person, and feed outcomes back so every cycle makes the system smarter. This is what it means to operationalize AI for revenue outcomes.”
Gong Expands AI Capabilities Across Revenue Teams
Gong also expanded Gong Assistant with several new capabilities. The AI Builder feature allows teams to move from insights to actions within a single conversation. Gong Assistant now operates within Account Console and a dedicated workspace. These additions help teams analyze data, prepare for meetings, and generate content without switching platforms.
The company also strengthened Gong Enable with new AI-powered coaching tools. The latest features include Dry Run, AI Coach, and AI Builder for Scorecards. Together, these tools help sales professionals improve preparation, coaching, and performance.
“As Udemy continues scaling globally, consistency and insights across our GTM team become increasingly important,” said Grainne Wafer, Global Head of Field & Partner Enablement at Udemy. “Gong helps us simplify how people access information and take action, making it easier to scale effective workflows, apply best practices, and support more proactive, AI-driven execution across the organization.”
The platform helps teams access information faster and apply proven processes across revenue operations. Consequently, organizations can scale AI-driven execution more effectively.
“As a company that embraces AI across the business, we always look for ways to help our teams turn customer insights into action,” said Karine Terzibachi, Chief Business Officer at Attentive. “Gong helps us capture the voice of the customer at scale and share those insights across the company. With AI-powered intelligence in our workflows, we can make better decisions, share best practices more easily, and give customers a more consistent experience.”
Custom Agents, AI Builder in Gong Assistant, AI Coach, and AI Builder for Scorecards are now generally available. Meanwhile, Gong plans to release Gong Assistant in Account Console and Dry Run in July 2026.
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News Source: PRNewswire.com
