Nooks has acquired FullyRamped, expanding its Revenue Agent Platform. The deal reinforces Nooks’ expertise in agentic AI. The San Francisco-based company said it would acquire the company on Aug. 26, 2026. Aaron Marks, founder and CEO of FullyRamped, will be joining Nooks’ Product team. The deal also fits into Nooks’ broader strategy around AI-powered revenue operations. The company had previously been focused on outbound sales workflows. Now, Nooks wants to help revenue teams across the entire revenue lifecycle. The company is building AI agents that work with human sellers.
These agents leverage shared business context and intelligence to deliver revenue workflows. They can also coordinate with other AI agents and humans. And, Nooks wants these systems to do more than just make basic recommendations. Rather, the platform is focused on agents that can understand the situation and act. FullyRamped has the relevant experience for this growing product vision. Founded in 2024, the company is an AI-native sales coaching platform. The technology employs realistic AI roleplay agents to simulate prospect interactions. These voice agents assist sales and enablement leaders in scaling coaching across revenue teams.
This allows organizations to create more scalable coaching experiences. The technology is also reflective of the growing role of AI agents in sales operations. The FullyRamped acquisition directly supports Nooks’ direction for its Revenue Agent Platform. The company sees the AI agents as active participants in revenue workflows. These agents can understand context and decide based on business needs. They also can communicate with people while they are generating revenue naturally.” Nooks also plans to build infrastructure that connects humans and AI agents. This approach can help revenue organizations coordinate work across functions. Dan Lee, Co-Founder and CEO of Nooks, highlights “Marks’ experience with advanced AI agents.
“Aaron has been building toward that future from a different angle, with agents sophisticated enough to understand context, interact dynamically with humans, and operate inside real revenue workflows,” said Dan Lee, Co-Founder and CEO of Nooks. “Bringing that expertise to Nooks strengthens the team building our Revenue Agent Platform and accelerates our ambition to put agents to work across the entire revenue lifecycle.”
Marks will help in the development of Nooks’ products after the acquisition. He will help develop the next generation of agent capabilities for the company. His work will also underpin infrastructure behind human and AI collaboration. This foundation is important as Nooks takes its platform across revenue organizations. The company continues to invest in technical capabilities and product leadership. Also, the acquisition brings expertise in AI-powered sales coaching.
Revenue Operations Powered by AI Keep Growing
This move is a step in a broader transition to AI-powered revenue operations. More and more companies are relying on automation to increase sales productivity and workflow execution. At the same time AI agents are creeping into more complex business processes. They can help with tasks which required a person to be involved directly before. Nooks is placing its Revenue Agent Platform in this changing world. The company plans to extend agent capabilities across the revenue life cycle. Marks also said he was confident about the acquisition and Nooks’ direction of its product.
“I’m extremely impressed by the founders of Nooks, along with their vision and the team they’ve built. AI agents are becoming so powerful across all modalities and I can’t wait to bring some incredible products to market together,” said Aaron Marks, Founder and CEO of FullyRamped.
With Marks joining the Product team, Nooks gains additional technical and product expertise. The company can now further develop its agent-based approach to revenue workflows. The FullyRamped acquisition therefore adds more than sales coaching technology. It also strengthens Nooks’ broader effort to develop intelligent revenue automation.
As Nooks progresses, the company will look at real-world use cases for the AI agents. Those capabilities could help revenue teams be more efficient across different stages. The development additionally emphasizes the growing convergence of AI sales technology and revenue operations. “So what Nooks is doing is working toward a model where AI agents are actively helping revenue teams.
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News Source: PRNewswire.com
