Structured recently made the general availability of its Partner Marketing Execution Platform (PMEP) official. Which is aimed at completely changing the way global companies engage with their ecosystems. As a result, Microsoft has already rolled out this AI-native solution to its massive global partner ecosystem. This solution provides a conversational “Just Ask” experience for users, eliminating the need for the traditional and manual portal experience. Partners can now simply state their objectives to produce completely localized and compliant campaigns. Moreover, this solution eliminates the technical friction that usually holds back channel revenue and partner engagement. This is a massive validation of Structured’s autonomous multi-agent architecture at an enterprise level.
“Friction has been the hidden tax in partner marketing. When execution is complicated, partners disengage. Structured removes that friction. We make it effortless to build, localize, and launch campaigns so partners can focus on going to market. When more partners execute, the pipeline grows, and indirect revenue becomes measurable,” said Stacey Epstein, CEO of Structured. “This is what we mean when we say – Every Partner, Activated.”
Scaling Partner Marketing with AI and Automation
The partnership is coming at a time when Microsoft is dealing with more than 500,000 partners & complex regional marketing needs. In the past, the process of localizing assets and managing brand compliance would take weeks. Therefore, the new PMEP uses Azure OpenAI Service to execute full-funnel marketing programs instantly. Most partners can now deploy personalized social, email, and webinar content with little training. Furthermore, the platform offers real-time visibility into performance and lead generation for every region. This means that every partner, regardless of their size, can implement high-impact marketing programs. In the end, the partnership will help Microsoft generate measurable indirect revenue while adhering to strict brand governance. The platform has a multi-agent architecture that researches markets and refines messaging independently. This enables enterprises to manage brand standards for 130+ languages without hindering local teams. Furthermore, the platform works seamlessly with current cloud infrastructure setups, such as Azure, to provide data security.
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News Source: Businesswire.com
