MoneyHero Limited has started Project Odyssey, a company-wide effort to incorporate AI-driven growth throughout its business. The company aims for higher profits, better automation, and quicker conversions as it grows its FinTech platform in Southeast Asia.

In recent quarters, MoneyHero posted more than 20 % quarter-on-quarter revenue growth from Q1 to Q2 2025, driven by conversions across credit cards, personal loans, and insurance. With about US$30 million in cash and cash equivalents as of 30 June 2025, the firm is still on track for a positive Adjusted EBITDA later this year.

Project Odyssey will introduce conversational AI experiences and automation in key workflows. For example, MoneyHero’s Car Insurance SaverBot Beta on WhatsApp in Singapore makes it easier for customers. Pilot users finished quote flows in under 3 minutes, compared to 8 to 12 minutes before.

The strategy aims to increase revenue growth, improve operating margins, and expand high-margin areas like insurance and wealth. MoneyHero’s goal is to increase the wealth and insurance revenue to reach 30% of total revenue by the end of 2026.

By adding AI to product matching, customer support, and campaign operations, MoneyHero aims to boost engagement and increase conversions among its 8.6 million members in Singapore, Hong Kong, Taiwan, and the Philippines.

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News Source: Globenewswire.com