Facing shifting consumer behavior, supply chain disruptions, and inflation, retailers must act quickly to meet customer demand. To address this, Coop Group, a leading Swiss retailer and Blue Yonder customer, expanded its Blue Yonder Category Management to include Jumbo, Coop’s DIY superstore chain. This builds on Coop’s supermarket deployment, in place since 2018, and was implemented with partner Strategix.
Coop, with over 160 years of history, started as a small consumer cooperative and now operates globally. In 2024, Coop reported 34.9 billion Swiss Francs ($40 billion USD) in revenue. With 97,000 associates, Coop runs over 2,400 stores and online channels.
“Coop prioritizes responsibility for its people, regions, and ecosystems,” said Alexander Senft, head of IT Merchandise Management Masterdata at Coop. “Category management excellence drives customer value. Expanding Blue Yonder Category Management to Jumbo’s 125 stores strengthens our demand-driven strategy and ensures we meet evolving customer needs effectively.”
Blue Yonder Category Management has helped Coop optimize space planning in supermarkets, particularly for meat and fresh bread, producing around 5,700 planograms annually. These planograms adapt to each store’s needs while aligning with category requirements. Coop plans to extend automated planograms to other product groups to improve efficiency further.
Benefits Observed by Coop Include:
- Optimized Operations: Automated processes let category managers focus on strategic tasks.
- Informed Decision-Making: Data-driven insights improve assortment and product placement decisions.
- Enhanced Customer Experience: Store-specific assortments increase satisfaction and loyalty.
- Profitability and Sustainability: Automated planograms align offerings with consumer preferences, reduce waste, and boost sales.
“Automated planograms help integrate new products efficiently, determine stock levels, and streamline supply chain processes,” said Senft. “Sales data guides optimal product placement, enhancing stocking efficiency.”
Fredrik Prada, VP Retail – EMEA at Blue Yonder, added, “We are proud to support Coop’s DIY division expansion. Our solution gives Coop the speed and agility to meet customer demand, adapt to industry changes, and stay ahead of competitors.”
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News Source: Businesswire.com
