It is absolutely essential to face the facts when a brand is in turnaround mode. Letting everyone know exactly where the brand stands relative to where the brand should be is a critical step. Facing the facts is the starting point for revitalization. However, letting people know just how awful things are without providing the necessary information on how the ship will be righted is inadvisable. People need to know what is going on, what…

Source: https://brandingstrategyinsider.com/the-four-phases-of-internal-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-four-phases-of-internal-marketing