Chief Revenue Officer Anthony Flaccavento joined Yieldmo as the company builds on recent growth. Yieldmo continues expanding digital advertising services and AI-powered advertising tools. The Chief Revenue Officer will lead revenue efforts and support business strategy. The company also expects stronger ties with partners and media clients.
Anthony Flaccavento will oversee sales, supply partnerships, and account management. He will also direct go-to-market efforts across global markets. In addition, he will shape revenue strategy across the Americas and the UK. Yieldmo believes its experience will support growth and a stronger market reach.
The company continues expanding premium media offerings and sports-focused experiences. At the same time, Yieldmo plans to grow demand for Ymax.ai. The platform helps brands improve business outcomes and media performance. The Chief Revenue Officer will also help strengthen relationships with agencies, publishers, and strategic partners.
Yieldmo Expands Leadership Across Teams
Yieldmo also announced leadership updates across people, product, and engineering teams. Holly Danko moved into the Chief People Officer role. She now oversees employee engagement, workplace culture, and talent development. Eddie Ishak became Chief Experience Officer and now leads product experience planning and execution.
Sumeet Gala joined Yieldmo as Vice President, AI & Engineering. He brings experience from Adobe’s image search technology work. His background adds support to SportsMax initiatives and broader AI product efforts.
“Anthony is an accomplished leader with a deep understanding of the evolving advertising and media landscape,” said Michael Yavonditte, CEO & Co-Founder of Yieldmo. “His proven ability to scale organizations, build strong partner relationships, and drive innovation across digital media makes him the ideal leader to guide Yieldmo through its next phase of growth. He’s a welcome addition to the executive team.”
“I’m incredibly excited to join Yieldmo at such a transformative moment for the ad tech industry and particularly within sports media,” said Flaccavento. “Yieldmo’s commitment to combining technology, AI, creativity, and platforms like YMax.ai to deliver meaningful advertising experiences truly sets the company apart. I look forward to working alongside the talented team to accelerate growth, deepen partner relationships, and continue evolving advertising from a traditional cost center into a true revenue-driving engine for marketers and media partners alike.”
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News Source: Businesswire.com
