Venu Holding Corporation has partnered with Tixr to expand ticketing and commerce capabilities across its premium live music venues. Under this agreement, Tixr will serve as the official ticketing and integrated commerce partner for four VENU-owned music halls nationwide. These include The Hall at Bourbon Brothers in Gainesville, Georgia, the Phil Long Music Hall in Colorado Springs, Colorado, the upcoming Hall at Bourbon Brothers in Centennial, Colorado, opening in 2026, and one additional future venue.
With this partnership, VENU gains access to Tixr’s modern e-commerce platform. The solution enables fans to purchase tickets, merchandise, parking, food, and beverages through a single interface. Fans also benefit from advanced features, including waitlists for sold-out events, resale options, and flexible upgrades, all accessible from their Tixr accounts.
Elevating the Fan Experience
“Fans today expect more than just the show; they want a premium, seamless journey,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “Tixr delivers both advanced technology and the best customer experience. We are thrilled to bring this platform to our intimate venues nationwide.”
Patrick Bradley, Chief Revenue Officer at Tixr, echoed this vision. “VENU is redefining fan-first entertainment, and our mission at Tixr aligns perfectly. These venues showcase the full potential of our platform, empowering VENU with deeper customer relationships and modern commerce tools.”
Alongside the ticketing partnership, Tixr has also made a capital contribution to VENU, strengthening the long-term collaboration between both companies.
Redefining Live Entertainment
VENU continues to disrupt the entertainment industry with its premium, fan-centered model. Its offerings include signature Luxe FireSuites, elevated Aikman Clubs developed with NFL Hall of Famer Troy Aikman, and unique fan ownership opportunities. This model reinforces VENU’s brand promise: Fan-Founded. Fan-Owned. Artist-Driven.
Tixr joins a growing network of leading partners supporting VENU, including Troy Aikman’s EIGHT Beer, Aramark Sports + Entertainment, Ford Dealerships, Boingo, and Ryan LLC.
Tixr’s innovative live event commerce platform enhances every stage of the fan journey. With transparent all-in pricing, loyalty rewards, waitlist management, flexible payments, self-service upgrades, and fan data ownership, Tixr empowers venues to maximize engagement and revenue beyond ticket sales.
Together, VENU and Tixr are reshaping live entertainment by combining premium venues with cutting-edge ticketing technology.
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News Source: Businesswire.com
