We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you really trust as being objective? Too often, published research is self-serving, based on flimsy evidence with outputs that amount to thinly-veiled sales pitches. This was always true to an extent, but content output is rising exponentially […]

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Source: https://www.b2bmarketing.net/unlocking-a-b2b-marketing-goldmine-of-campaign-and-creative-data/