Treez Introduces Wallet Loyalty Platform to Boost Customer Retention

Treez, a leading enterprise commerce platform processing over $5 billion in annual transactions, has launched Treez Loyalty, a digital wallet loyalty platform. Developed with StickyCards, this platform eliminates SMS delivery challenges and mobile app adoption hurdles. Now, cannabis retailers can use this innovative tool to boost customer retention through cost-effective, direct engagement.

Customer Loyalty Takes Priority

Retailers face intense pressure to retain their customers. Due to high acquisition costs and limited advertising options, loyalty becomes a core strategy. Moreover, strict cannabis marketing regulations push retailers to seek direct and affordable methods for customer engagement.

“Cannabis retailers struggle with outdated engagement tools,” said John Yang, CEO and Co-Founder of Treez. “Treez Loyalty offers enterprise-grade marketing through a simple digital wallet experience. It helps retailers grow and compete more effectively.”

Next-Gen Loyalty with Smart Features

Treez Loyalty integrates seamlessly with Apple Wallet, Google Wallet, and a Progressive Web App. The platform includes:

  • Guaranteed Message Delivery: Push notifications bypass SMS restrictions and spam filters.
  • AI-Powered Personalization: Intelligent segmentation and campaign tools enhance customer lifetime value.
  • Instant Access: Customers can add loyalty cards via QR code without downloading an app.
  • Unified Integration: Fully connected with SellTreez POS and Treez Ecommerce for real-time tracking across all channels.

Strong ROI for Retailers

Pilot results already show significant benefits:

  • Marketing communication costs reduced by 60–90% compared to traditional SMS.
  • Over 90% opt-in rates via Apple and Google Wallet, compared to 25% with app notifications.
  • 3.5 times more impressions than email campaigns.
  • Immediate revenue uplift through AI-timed campaigns and tailored content.

Expanding the Treez Ecosystem

This new launch strengthens Treez’s position as the go-to enterprise solution for cannabis retailers. 

Treez continues to enhance its product suite:

  • SellTreez POS: A high-performance POS with 99.99% uptime and multi-state compliance.
  • Treez Ecommerce: A native cannabis ecommerce solution with SEO-friendly storefronts and synchronized promotions.
  • TreezPay: A robust payment platform supporting multiple providers, unified reconciliation, and instant approval via OneApp.
  • Retail Analytics: A mobile-first dashboard with KPIs and exclusive metrics like “Sellable Velocity” for actionable business intelligence.

Together, these tools deliver an end-to-end solution for high-volume cannabis operations.

Product Rollout

Treez Loyalty will roll out to select enterprise retailers this quarter. It will be available both independently and as part of the broader Treez retail suite.

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News Source: Businesswire.com