Trust is an important ingredient in our daily lives. We trust the advice of total strangers online when making decisions about restaurants and hotels. We trust the opinions of social media influencers. We trust that the brands we use will do what they say they will do. As trust in institutions, experts and leaders declines, brands have an enormous opportunity to become the most trust-powered sources of relevant and differentiated promises. The more trusted a…

Source: https://brandingstrategyinsider.com/the-trust-power-strategy-behind-leading-brands/?utm_source=rss&utm_medium=rss&utm_campaign=the-trust-power-strategy-behind-leading-brands