Swiftly recently announced the launch of SmartCircular, a new AI-powered digital experience for grocers. This platform transforms traditional weekly circulars into a measurable performance marketing channel. It allows retailers to convert static PDF files into interactive shopper experiences quickly. Users can now tap and zoom to browse specific grocery offers. They can also add items directly to their digital shopping lists. This innovation helps retailers connect their promotions to actual sales outcomes.
The grocery circular has been an essential element of retail merchandising. Nevertheless, currently, about 70% of customers demand more personalized digital promotions. SmartCircular helps fill this gap by providing valuable interaction signals from users. This helps grocers know which offers appeal most to their customers. The tool also helps with verified data, which ensures accurate item identification. This transforms a static ad into a precision revenue engine.
“The grocery circular has always been one of the most influential levers in retail, but it has remained largely unchanged for decades,” said Henry Kim, Co-Founder and CEO of Swiftly. “SmartCircular reimagines this core asset for the digital era by eliminating long-standing limitations and giving retailers real-time control over a fully interactive digital circular experience.”
Retailers can use SmartCircular to update promotions with more control. This ensures that digital ads always stay aligned with current inventory priorities. When combined with other Swiftly tools, the system creates a closed-loop engine. It links digital media activation directly to the customer’s shopping basket.
Enhancing Workflow and Customer Engagement
“We are excited to begin the progression toward a more interactive approach with our weekly circulars,” said Matt Jamison, Director of Field Support & Media at Save a Lot. “Swiftly’s AI automatically generates accurate tap targets in minutes, transforming what would be a lengthy, manual review process into a fully automated workflow.”
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News Source: Businesswire.com
