The company has now extended its integration with Salesforce to support monetization. Of sophisticated usage by means of Agentforce Revenue Management, which has been recently introduced. This strategic partnership will now provide high-scale metering and rating to organizations that have adopted sophisticated, consumption-based pricing models. This will, therefore, enable these organizations to now have quote-to-cash processes all within the Salesforce ecosystem. The updated m3ter Connector for Salesforce now integrates smoothly with Revenue Cloud Advanced and Revenue Cloud Billing.
“Companies are rapidly adopting usage-based and AI-driven offerings, making it more important than ever to connect product usage to billing and revenue processes. Agentforce Revenue Management provides customers with an end-to-end revenue platform, and our integration with m3ter helps organizations accelerate complex usage and consumption monetization – while maintaining the visibility, governance, and control required to scale,” said Meredith Schmidt, EVP Salesforce Revenue Cloud, and a m3ter board member.
Real-Time Usage Data Improves Billing Accuracy and Visibility
The platform essentially acts as a critical infrastructure for the processing of massive amounts of usage information in real-time. As such, the sales teams can view the customer’s spending history without having to leave their core environment. Such transparency eliminates the friction for the users, ensuring that the information is always accurate, especially as the organization grows. Moreover, Salesforce Ventures also invested in m3ter to speed up the technical product integration. Such an enhanced connector enables administrators to map custom data objects with ease through the familiar interface. In addition, the system also enables the automation of the flow of information into Salesforce. Ensuring that the organization gets a 360-degree view of the customer. Such an approach eliminates the need for costly custom-built solutions or the manual spreadsheets that could also prove to be wrong. Many global software leaders have already relied on the integration for handling the most complex pricing systems. Such an association, therefore, is a significant leap forward for the agentic enterprise. As such, m3ter continues to make the transition to usage-based billing easier for modern B2B software organizations.
“Working closely with Salesforce reinforces our leadership in the category of quote-to-cash infrastructure to enable modern monetization approaches,” said Griffin Parry, m3ter CEO and Co-Founder. “Our core mission is to enable usage-based pricing at scale, and the companies that are pioneering with usage-based pricing use Salesforce.”
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News Source: Businesswire.com
