Invoca recently announced significant leadership changes to drive growth in the AI-driven market. The company promoted Ben Sullivan to the role of Chief Revenue Officer (CRO) to unify its revenue teams. This move brings both sales and customer success departments under one leader. This is a strategy that will ensure a coordinated effort is made in delivering a deep customer experience. This shake-up is a reflection of the company’s emphasis on high-performance execution.
Ben Sullivan is a seasoned enterprise sales veteran with over twenty years of experience. He first joined the organization in 2017 to lead the global sales team. Before this promotion to Chief Revenue Officer (CRO), he drove massive subscription revenue growth at ON24. His background includes various management roles at major firms like Verizon and Genesys. Now, he will oversee the entire integrated revenue organization to boost business outcomes.
Expanding the Executive Leadership Team
The company also appointed Katherine Starros as Senior Vice President of People and Culture. She previously spent five years scaling the team at Altruist during rapid growth phases. Starros will lead the company-wide people strategy and talent development. Her specialty in organizational design will be instrumental in helping the firm keep its performance-culture orientation intact. This addition ensures that the workforce remains agile as technology reshapes the customer journey.
“Ben and Katherine are proven leaders who know how to scale teams and drive execution,” said Gregg Johnson, CEO of Invoca. “Ben is the right person to unify our revenue organization as Chief Revenue Officer, while Katherine scales our people strategy.”
The firm continues to earn national recognition for its workplace environment and culture. It was recently named one of the best workplaces by Inc. and Fortune. These leadership shifts prepare the brand for faster discipline and speed in a competitive market. By aligning sales and people strategy, the firm remains a leader in revenue execution. This unified motion provides a seamless experience for every brand they serve.
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News Source: PRNewswire.com
