Info-Tech Research Group has released its 2025 Sales Analytics Emotional Footprint report, recognizing the market’s top-performing solutions. Based on SoftwareReviews data, the report highlights five champions in sales analytics tools that drive revenue growth, pipeline visibility, and sales performance.
Sales analytics solutions help teams turn complex data into actionable insights. They provide dashboards, forecasts, and pipeline views integrated with CRMs and reporting systems. Additionally, these tools leverage machine learning and advanced analytics to reduce errors, speed up deal cycles, and let sales professionals focus on client relationships and revenue acceleration.
Understanding Emotional Footprint Metrics
Info-Tech measures user sentiment through its Emotional Footprint, analyzing responses to 25 targeted questions. The resulting Net Emotional Footprint (NEF) score reflects overall user feelings about vendors and their products.
The 2025 report draws from 567 end-user reviews on SoftwareReviews. Insights help organizations strengthen sales strategies, improve forecasting accuracy, and optimize revenue growth while enhancing customer success.
Analyst Perspective
“Sales analytics solutions give organizations a significant advantage in understanding market trends and customer behavior,” said Ben Dickie, Advisory Practice Lead at Info-Tech Research Group. These tools offer deeper insights, improved pipeline visibility, and evidence-based strategies. Companies that delay adoption risk falling behind competitors using data-driven sales decisions.”
User-Centric Insights
Info-Tech’s findings are informed by real users and IT professionals interacting with software throughout procurement, implementation, and maintenance. This approach ensures an accurate, practical view of the evolving sales analytics landscape.
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News Source: Prnewswire.com
