What if we saw everything as design and everyone as a designer, would your organization do things any differently? AKQA London’s Paul Ostryzniuk asks the big question.
Design is a language.
A vehicle to transmit knowledge across space and time. From one person to another, from one imagination to the masses. It is a universal medium for connection between author and audience. Design is communication that expedites comprehension. Whether it’s the phylogenetic tree of a species, the safest route out of a building, or how to build a cabinet without any leftover screws.
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Source: https://www.thedrum.com/opinion/2024/12/04/if-everything-design-why-not-work-jony-ive-watching
