Huuuge Games Drives Engagement With AI-Powered Video
Huuuge Games achieved remarkable results by using Idomoo Personalized AI Video. The company boosted revenue retention by 50% with its latest campaign. The initiative used Lucas, Idomoo’s AI video creator, to deliver tailored experiences. Players who engaged spent more and played longer than others.
Speed was a critical factor. The “Betty in Wonderland” theme launched across Huuuge Casino and Billionaire Casino. Nearly 100,000 personalized videos showcased custom in-game moments. Thanks to Lucas, production finished in just four working days. Previously, similar campaigns required nearly three months. This marked a 95% time saving.
The campaign also reconnected with churned players while enhancing loyalty. As a result, engagement increased significantly and revenue retention rose by 50%.
Key campaign highlights included:
- 50% higher revenue retention
- 95% faster production time
- 46% more sessions per player
Additionally, Huuuge added animated GIF previews in campaign emails. These fun teasers encouraged clicks while making the experience more interactive. Each video featured a personalized CTA, prompting immediate action. Maya Burlin, Director of Monetization and CRM at Huuuge Games, emphasized the impact. “With Idomoo’s AI, we reached new personalization levels,” she said. “It set a new standard for player engagement.”
Yotam Ben Ami, CMO at Idomoo, highlighted the technology’s benefits. “Fast, personalized video keeps players engaged and extends game shelf life,” he explained. Ultimately, Idomoo AI Video proved crucial for delivering scalable personalization. Huuuge Games now sets a benchmark for loyalty-driven campaigns in the gaming industry.
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News Source: Businesswire.com
