HubSpot, trusted by over 250,000 businesses for managing customer relationships, has launched the first-ever CRM deep research connector integrated directly with ChatGPT. This innovation enables companies to access tailored insights from their own CRM data using natural language prompts inside ChatGPT—bringing advanced analytics to teams of all sizes without the need for technical expertise.
With this integration, marketers, sales reps, customer success teams, and support staff can unlock strategic insights and immediately act on them within HubSpot. For instance, marketers can identify top-performing customer segments and trigger automated nurture campaigns, while sales teams can uncover high-value enterprise leads by analyzing firmographic data. Customer support teams can even forecast staffing needs based on seasonal ticket patterns.
“Bringing customer data directly into ChatGPT means faster, sharper insights,” said Nate Gonzalez, Head of Business Products at OpenAI. “We’re excited to help teams work smarter across the board.”
The connector, now available to all HubSpot customers on a paid ChatGPT plan, supports streamlined access through a simple setup process. Admins can activate the feature via ChatGPT, authenticate HubSpot as a data source, and instantly empower their teams to ask data-informed questions.
Importantly, HubSpot ensures data privacy and permission-based access—users only see the data they’re authorized to view. The connector also guarantees that no customer data is used for ChatGPT model training.
Karen Ng, SVP of Product and Partnerships at HubSpot, highlighted the platform’s mission: “We’re building tools that help businesses lead the AI transformation—not just adapt to it. This connector lets even small teams harness powerful research capabilities with zero setup hassle.”
Colin Johnson, Senior CRM Manager at Youth Enrichment Brands, praised the tool’s simplicity: “It feels like having a data analyst embedded in our team. For non-technical users, it’s a game-changer.”
The connector is now available across all HubSpot tiers in regions supported by paid ChatGPT plans, including Team, Enterprise, Plus, and Edu.
HubSpot (NYSE: HUBS) continues to lead the charge in AI-powered customer engagement, providing unified tools for marketing, sales, service, and CRM—all backed by a data infrastructure designed for intelligent growth.
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News Source: Finance.Yahoo.com
