While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood. Here we clear the air on building the right foundation to think and plan, guided by strategies that drive your unique brand purpose and mission. It will be the difference maker in securing more successful business outcomes! To begin, set your ambitions at a high level, striving to create the brand standard that other companies…

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