Google Cloud Introduces Conversational Commerce Agent for Retailers

Google Cloud has launched Conversational Commerce Agent, an AI-powered tool on Vertex AI designed to transform how retailers personalize shopping. The solution enables B2C retailers to streamline product discovery, deliver personalized recommendations, and boost customer engagement.

Albertsons Cos., one of the largest U.S. food and drug retailers, became the first to deploy this technology. The company integrated the tool into its Ask AI feature, now available in all Albertsons banner store apps, including Safeway, Vons, Jewel-Osco, Shaw’s, ACME, and Tom Thumb. The tool helps shoppers create faster grocery baskets with personalized suggestions and intuitive shopping guidance.

Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Cos., emphasized the impact: “By partnering with Google Cloud, we move beyond traditional search. Ask AI guides meal planning, recommends new products, and simplifies discovery, making grocery shopping more enjoyable.”

Personalization Meets AI Innovation

The new agent builds on a long-standing partnership between Google Cloud and Albertsons Cos. It allows retailers to replicate the personalized guidance of in-store shopping while driving e-commerce growth.

The tool detects customer intent, engages in multi-turn conversations, and provides relevant product suggestions. It also refines results with clarifying prompts, ensuring shoppers receive accurate and reliable guidance.

Key features include:

  • Personalized search and discovery: AI tailors search results, recommends products based on taste preferences, and drives larger baskets.
  • Natural conversations: Multi-step interactions replace scripted chatbot responses, creating a smooth digital experience.
  • Intelligent answers: The agent answers complex product questions and clarifies vague requests in real time.
  • Safe, reliable data: Built-in guardrails and feedback tools ensure trustworthy information.
  • Stronger engagement: Early results at Albertsons show over 85% of conversions began with open-ended queries, highlighting the need for personalization.

Shaping the Future of Retail

Google Cloud stresses that AI will define the future of retail. Paul Tepfenhart, Global Director of Retail at Google Cloud, stated: “The future of retail is personal, predictive, and effortless. Our partnership with Albertsons proves how AI can drive better results. We are excited to extend Conversational Commerce Agent across the industry.”

With AI shopping agents, Google Cloud strengthens its position in retail innovation, enabling companies to combine personalization, efficiency, and scalability in digital commerce.

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News Source: Prnewswire.com