51% of marketers in the US plan to increase the marketing budget spent on Generative AI in 2025 by at least 16% Better data analysis, improved audience targeting, and more effective personalization are identified as the key benefits 59% of US marketers state that Generative AI will be more important following Google’s announcement that it […]

Source: https://martechseries.com/predictive-ai/ai-platforms-machine-learning/generative-ai-more-important-to-marketers-following-googles-decision-not-to-fully-deprecate-third-party-cookies/