The Dubai-based carrier flydubai recently announced a new partnership with Amperity to improve its digital operations. This collaboration focuses on using an AI-powered cloud platform to refine Customer Data Management across the business. The airline wants to unify information from many different touchpoints into one single view. This shift helps the carrier move toward a modern offer-order ecosystem for all passengers. Currently, the airline operates a network of over 135 destinations across 58 countries.
Amperity provides advanced tools that resolve complex identity issues often found in the aviation sector. Many travelers book flights without using loyalty numbers or consistent personal identifiers. The new platform uses artificial intelligence to connect these scattered data points in real time. This ensures that every team has access to accurate and timely traveler insights. It also supports the airline’s commitment to investing in high-tech service innovation.
Advanced Personalization and Real-Time Traveler Insights
The airline will operate in adherence to international security policies when handling all sorts of sensitive information regarding their passengers. They will also adhere to the Dubai Electronic Security Centre’s Information Security Regulation (ISR) framework. The goal is to maintain total confidentiality and system integrity at all times. Teams can now retrieve customer profiles instantly to assist with check-in or marketing. This helps the airline deliver more relevant offers to its global audience.
“Partnering with Amperity will enable us to transition to an Offer-Order-based ecosystem and have a unified, data-driven view of flydubai’s customers and deliver more relevant and timely communications that meet their changing travel needs,” said Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer at flydubai.
“Airlines need a platform that can handle the speed, scale, and data diversity of modern travel. With Amperity, flydubai can use every piece of data, from bookings and loyalty to day-of-travel interactions, to deliver personalised experiences,” said Derek Slager, co-founder and CTO at Amperity.
This technical upgrade supports the broader roadmap for modern airline retailing and better engagement. The platform handles the massive scale and diversity of modern travel data with ease. It allows the airline to use every piece of data from bookings to loyalty interactions. This ensures that the passenger journey remains seamless and highly personalized from start to finish.
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News Source: Businesswire.com
