Donald Trump’s climate plans threaten to disrupt some industry initiatives designed to mitigate carbon emissions. But leading advertising sustainability experts make the case that the private sector should stay the course.
With former President Donald Trump set to return to the White House in January 2025 – backed by a cabinet that is largely hostile to climate action – some ad industry leaders and environmental advocates are questioning the feasibility of industry initiatives aimed at curbing carbon emissions.
A number of leading adland players have committed to an ambitious goal of achieving net-zero carbon emissions by 2030, under the banner of Ad Net Zero, a global initiative launched in the UK in 2020. Through the program, agencies, advertisers and vendors – including big names like Dentsu, Google, Havas, IPG, Meta, Omnicom, Publicis Groupe, PubMatic, Reckitt, Unilever, WPP and others –have been working to slash emissions from production and operations, promote sustainable practices and push for system-wide accountability.
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