Apollo.io announced its acquisition of Pocus. This move helps Apollo.io build an AI-Native GTM Operating System. Pocus is an enterprise-grade revenue intelligence platform. It helps teams turn buying signals into prioritized action.
The deal creates a unified system for go-to-market teams. It combines a massive B2B database with signal-based selling. This integration allows teams to identify high-impact opportunities. Sellers can now see behavioral data and CRM signals. This intelligence helps teams close deals with high precision.
Advancing the AI-Native GTM Operating System
Apollo.io continues to grow its reach in the enterprise market. The company saw 400 percent growth in enterprise accounts recently. Adding Pocus brings advanced signal intelligence to the platform. Furthermore, the technology helps teams prioritize their daily tasks. This acquisition marks a major milestone for the company.
The leadership team shared their vision for this new chapter. They believe the merger will redefine how teams work.
“The acquisition of Pocus accelerates Apollo’s vision to build the leading AI-native operating system for go-to-market teams from SMB to enterprise,” said Matt Curl, CEO of Apollo.io. “Pocus is a natural complement to Apollo’s platform, bringing powerful AI-driven signal intelligence, recommendations, and intelligent workflows that enable teams to execute with greater precision and speed.”
“We founded Pocus to help GTM teams make sense of their data and take action,” said Alexa Grabell, CEO of Pocus. “Joining forces with Apollo allows us to scale this mission to millions of users.”
Apollo now powers more than 600,000 companies globally. It also serves 2 million users worldwide. The company has grown revenue 5x since its Series D. This deal strengthens the future of the AI-Native GTM Operating System.
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News Source: PRNewswire.com
