Aimbridge Global Sales Office launch marks a major step in strengthening global sales alignment. Aimbridge Hospitality has launched this initiative to consolidate all regional sales teams into one structure. Through this, the company intends to create synergy and tap revenues across various regions.
Further, the company’s Global Sales Office coordinates teams from the U.S., LATAM, EMEA, and All-Inclusive units. The office utilizes one Salesforce platform for account management purposes. Nevertheless, regional offices and property support will not be affected by this decision.
“The launch of our Global Sales Office represents a significant step forward in how we support our owners, allowing us to leverage the scale of our global portfolio while maintaining the local relationships and market knowledge that drive results,” said Allison Handy, Chief Commercial Officer at Aimbridge Hospitality. “By connecting our teams, systems, and expertise across regions, we are creating a stronger foundation for long-term growth and enhanced revenue opportunities for our owners.”
Unified Sales Structure to Drive Global Growth
The new model also allows for a more strategic approach to be taken towards the global customers. Additionally, it provides an increased capability of generating demand from different locations. As a result, this is very important for the company’s integrated commercial platform. Moreover, the platform helps to align sales, marketing, and revenue management for the owners’ benefit. Finally, the company’s Global Sales Office increases visibility on account performance.
Handy continued, “This new structure provides greater transparency for owners and accountability across their assets. Aimbridge can now measure an account’s full revenue potential across all regions in a single platform, identify where incremental opportunity exists, and deliver standardized cross-region reporting with clearer visibility into global account activity at the property level.”
On the other hand, the company intends to start with a carefully chosen set of global clients under the management of specialist salespeople. They will increase their know-how in terms of the corporate and group sectors. In addition, they will enhance their cooperation with intermediaries. All in all, the company will develop this strategy as its global contacts evolve.
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News Source: Businesswire.com
