ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced a ZoomInfo MCP integration with Notion. The move brings ZoomInfo GTM Intelligence into Notion AI. Customers on Notion Business and Enterprise plans can now connect ZoomInfo as a connector in Notion AI chat. As a result, they get answers grounded in the ZoomInfo company and contact data while they work in Notion.
Notion AI reaches ZoomInfo through the same MCP connection that powers ZoomInfo’s other partner and developer integrations. Notably, the integration runs on GTM.AI, ZoomInfo’s headless GTM context layer. GTM.AI links ZoomInfo’s data and agentic orchestration through an API and a Model Context Protocol (MCP) server. Therefore, platforms such as Notion can connect to ZoomInfo without building their own data layer.
David Rosenberg, Head of Ecosystem at Notion, highlighted the value of the partnership.
“Notion AI is most useful when it can reach the context teams rely on every day,” said David Rosenberg, Head of Ecosystem at Notion. “Through ZoomInfo’s MCP connector, go-to-market teams can ask Notion AI about any account or buying committee and get answers grounded in ZoomInfo’s data. This partnership is a strong example of how open connections make Notion AI more useful for the work our customers already do.”
How the ZoomInfo Notion Connector Uses the GTM Context Graph
ZoomInfo’s GTM Context Graph covers about 100 million companies, 500 million contacts, and billions of signals. Identity resolution connects those records across sources. Consequently, a question about an account or a buying committee returns one consistent answer. This holds true whether users ask it inside Notion or in another connected tool. Teams can use the MCP with Notion to build out campaign audiences, size out their TAM, and much more.
TheMCP integration also allows users to pull in real-time context such as firmographics and buying signals. They can feed it directly into Notion notes, project docs, and AI prompts. And they can do it without flipping between apps. It helps teams to get ready for account or customer calls. It also supports strategy documents for consolidated go-to-market planning.
Enterprise controls apply to the connection. These include access control, permissioning, data lineage, and audit logging. Additionally, this ZoomInfo MCP integration adds to a growing set of places where ZoomInfo GTM Intelligence is available through MCP. Each connector draws on the same GTM Context Graph. Thus, customers get consistent records wherever they work.
Availability and Setup for the ZoomInfo Notion Connector
The Notion connector is available to ZoomInfo customers on any ZoomInfo plan. However, their Notion workspace must be on a Business or Enterprise plan. Notion workspace admins manage which connections are available to users.
Meanwhile, core ZoomInfo tools work on all ZoomInfo plans. These include contact search and enrichment. On the other hand, some advanced tools require additional entitlements or credits. Customers can find setup steps and the connector listing at zoominfo.com/integrations/notion. In addition, ZoomInfo’s broader catalog of partner integrations is available at zoominfo.com/integrations. That catalog includes MCP and API options for developers.
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News Source: Businesswire.com
