Seismic, the Go-To-Market Performance company, announced a major industry milestone today. Both Seismic and Highspot by Seismic earned Leader status in the 2026 Gartner Magic Quadrant for Revenue Enablement Platforms. Moreover, Gartner positioned Highspot by Seismic highest for Ability to Execute among evaluated vendors. This marks the second consecutive year the platform has claimed that spot. Gartner evaluated both platforms separately during its research period. That period ended before the companies’ August 2026 merger.
Rob Tarkoff, Chief Executive Officer, Seismic, addressed this gap directly.
“The next frontier isn’t giving revenue teams more tools or capabilities. It’s turning those capabilities into better performance,” said Rob Tarkoff, Chief Executive Officer, Seismic. “That requires AI grounded in trusted business context that elevates human judgment, so teams take the right actions when they matter most. That’s the future we’re building in partnership with our customers.”
Seismic Links Revenue Enablement Platforms to GTM Performance
The Seismic and Highspot by Seismic platforms connect governed content, learning, coaching, buyer engagement, and revenue intelligence. As a result, organizations gain one foundation to operationalize their go-to-market (GTM) strategy at enterprise scale.
This Gartner Magic Quadrant acknowledgment points to a challenge for revenue organizations, says Seismic. AI is creating efficiencies. But those gains haven’t consistently translated into revenue. This view is backed up by a 2026 Harvard Business Review Analytic Services report, sponsored by Seismic. The report found that 52% of those whose organizations were using AI for revenue-generating activities said processes were more efficient. On the flip side, only 11% said they experienced revenue growth or new sources of revenue.
Seismic’s Seismic and Highspot bring complementary strengths to help realize this vision. They work together to give revenue teams a single, trusted foundation for GTM execution.
Recent Innovations at Seismic and $100M R&D Investment
The recent innovations from Seismic show us where they are headed. Highlights include:
- Deal Agent: Linking deal and engagement cues with contextual recommendations on both platforms.
- Seismic Everywhere extends governed intelligence into enterprise workflows and leading AI models, including Anthropic, OpenAI, Google and Meta.
- The upcoming Seismic Context Graph will act as a trusted intelligence layer. It will connect and correlate actions and outcomes. As a result, teams can easily turn that insight into winning action.
Seismic makes it easier to execute by investing $100M every year into research and development. We help your teams by combining trusted GTM knowledge, prescriptive insights, and measurable results into one place.
You can read the full 2026 Gartner Magic Quadrant for Revenue Enablement Platforms report here. You can also sign up for our executive virtual briefing Know what wins on December 2nd.
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News Source: Businesswire.com
