JobNimbus, the #1 AI-enabled CRM for roofing and exterior contractors, announces native integration with WhatConverts. The JobNimbus + WhatConverts integration links marketing activity to actual job revenue. WhatConverts provides lead attribution and reporting for businesses. The new integration will automatically move JobNimbus revenue data into WhatConverts. This enables contractors to tie individual jobs and invoices to their original leads and marketing sources.JobNimbus already takes care of much of the daily workflow for contractors. A lead is entered into the system and teams push it through estimating and production. The process then continues through scheduling and customer billing.
But contractors have often had no direct link between that workflow and their marketing efforts. The JobNimbus and WhatConverts integration solves that problem. WhatConverts now auto-populates revenue data. This, in turn, allows contractors and their marketing agencies to better track the performance of their campaigns. They can see which campaigns, channels, and keywords lead to signed jobs. They can also see revenue produced by each source of marketing.
The integration also eliminates much of the manual work involved in revenue attribution. Previously, teams often had to compare lead sources, JobNimbus jobs, and invoices across separate systems. They also relied on spreadsheets to determine which advertising efforts generated profitable results.
“Contractors don’t really need another report telling them how many leads they got. What they really need to know is which marketing efforts actually led to paying jobs. With the JobNimbus integration, job and invoice revenue flows automatically back into WhatConverts, so contractors and their agencies can see which campaigns are driving real revenue without exporting spreadsheets or manually matching leads to jobs. That makes it much easier to put the next marketing dollar where it has the best chance of coming back as revenue.” Michael Cooney, Co-Founder of WhatConverts
Key Benefits of the Integration
The new integration provides several capabilities for contractors and their agencies.
Lead-to-revenue tracking: Businesses can identify where every lead originated. They can then connect that lead with the resulting job and revenue in JobNimbus.
Automatic revenue sync: When teams create a job or invoice in JobNimbus, WhatConverts receives the revenue data automatically. Users do not need CSV exports or manual data entry.
Marketing performance by revenue: Contractors can evaluate campaigns based on revenue rather than lead volume alone. They can also identify the keywords and channels that generate actual business.
Optimization for higher-value work: Businesses can send revenue data back to advertising platforms such as Google and Facebook. This approach helps ad spending focus on customers who generate greater business value.
JobNimbus Links Marketing With Business Results
The companies said the integration gives contractors a clearer view of how marketing contributes to business results. It connects marketing activity with the operational work already taking place inside JobNimbus.
“For contractors, the real value of this integration is being able to connect the work happening every day in JobNimbus back to the marketing that generated it,” said Marc Hansen, SVP of Marketing at JobNimbus. “A lead comes in, your team works it through an estimate and job, and ultimately you invoice the customer, all within JobNimbus. Now that revenue can automatically flow back to WhatConverts and show you which campaigns are producing jobs and dollars. Contractors can use real revenue data to make better budget decisions and spend more of it on the marketing that is driving the best business.”
JobNimbus integrates with WhatConverts to provide contractors marketing insights based on revenue. “Businesses can measure the revenue generated from their campaigns instead of just measuring success through lead numbers. In addition, marketing teams can use these findings to plan future campaigns. They can see what channels are working, and they can allocate budgets based on actual business performance.
The integration can also help agencies show marketing value to contractor clients. The revenue data gives a clearer link between the advertising activity and the completion of business. This connection can help make it easier for roofing and exterior contractors to measure digital marketing ROI. It also removes the need to manually report across multiple platforms.
Now the companies have rolled out the integration. This connection is available to JobNimbus customers that have a WhatConverts account. The new integration now allows contractors to link their CRM activity, marketing attribution and revenue data. That gives companies a more direct way to see which marketing investments create paying jobs and revenue.
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News Source: EINPresswire.com
