ZoomInfo, a premier all-in-one AI go-to-market platform, announced an expansive strategic milestone. The software vendor helped Pratt Industries secure multiple high-value enterprise contracts over a consecutive ten-month period. Notably, the paper packaging manufacturing titan transformed its historic operations into an extremely profitable engine.
Consequently, the company closed deals worth several million dollars annually by modernizing how its team hunts for fresh accounts. Pratt Industries previously built its massive enterprise footprint over three distinct decades. However, its expansive national grid of paper mills and recycling facilities ran on a highly fragmented internal data layer. The field reps frequently hit dead ends due to outdated corporate phone extensions and bounced cold emails.
Overcoming Traditional Industrial Sales Barriers
Significantly, inaccurate market intelligence carries massive operating costs inside the modern heavy manufacturing industry. Most corporate packaging decision-makers maintain minimal visibility on professional social networks. Therefore, local sales representatives spent years working past warehouse staff and receptionists just to contact authorized corporate buyers. Pratt Industries fixed this structural bottleneck by wrapping data intelligence directly around its traditional door-knocking culture.
Reps now immediately pull up account intelligence when facing locked industrial facilities. The platform helps field personnel pinpoint direct dialing options quickly. Also, real-time intent triggers tell us exactly which businesses are researching supply chain alternatives online. This particular framework ensures that each sales touchpoint is equipped with a very relevant corporate context.
Securing Large Digital Printing Contracts
And, finally, the data-driven approach resulted in meaningful cash injections for the core operating divisions. Recently, a field professional was tracking target inventory at a big-box retailer. The rep discovered the primary owner via ZoomInfo. Subsequently, that single identification action closed hundreds of thousands of dollars in new business within ten months.
Another representative spotted target packaging boxes inside a third-party facility. The professional immediately utilized the database tool to claim the account footprint. Consequently, Pratt Industries successfully pulled that massive manufacturing spend back to domestic facilities. This strategic win permanently added several million dollars in recurring annual revenue.
Additionally, a significant portion of these new revenues accelerates the company’s expanding digital printing initiatives. The technology does not replace the classic relationship-building model. Instead, it significantly sharpens field effectiveness. Pratt Industries has grown its domestic revenue remarkably over the past few years. Managers view the deployment as a critical catalyst for future enterprise market dominance.
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News Source: Businesswire.com
