Amaze Holdings has announced its new Amaze subscription model as its next generation platform goes live. The company made the announcement about the update on 17 September 2026. Amaze Holdings, Inc. (NYSE American: AMZE) is an end-to-end, creator powered commerce platform. The company also unveiled its product roadmap and route to profitability.
The new Commerce platform now forms part of the company’s wider growth strategy. Amaze is also launching its Concierge subscription service. The company is also taking its revenue generation model across its platform. This has allowed Amaze to enter a new phase of growth. Simultaneously, the company anticipates that its new platforms will lead to a significant decrease in its overall cost base.
“The next generation of Amaze will be built on a foundation of subscription revenues as creators harness the power of the platform to build their businesses,” said Joel Krutz, Interim Chief Executive Officer of Amaze Holdings. “Paired with our cost reduction program, this gives us a clear, disciplined path to break even in early 2027.”
Subscription Model Targets Mid-Tier Creators
The creator economy may be worth around $480 billion by 2027. But the mid-tier creator still has holes in the available business tools. Such creators typically have large, engaged audiences. But many do not have dedicated teams and specialized commerce infrastructure. Amaze built its platform to serve this underserved segment. The company combines creator-first commerce tools with its proprietary technology toolkit.
The new Amaze subscription model focuses on creating value across three connected platform layers. Concierge will serve as the foundation for recurring subscription revenue. The upcoming offering combines insights from Amaze’s Brand Analysis and Moments AI tools. These insights will support personalized recommendations for creators. They will also help creators understand the value of their brands. Furthermore, creators can use those recommendations to prioritize their next business actions.
Amaze Commerce and its Earn/Affiliate capabilities extend this process further. Creators can act on recommendations directly through the platform. As creator businesses expand, Amaze expects these activities to generate additional commerce and affiliate revenue. Since its launch, Amaze Commerce has gained more than 30,000 organic sign-ups. The platform has also delivered approximately 7,000 Brand Analyses. Those results came before the company introduced its Concierge subscription program.
Concierge Builds Recurring Revenue
Amaze expects Concierge to create a recurring subscription revenue stream. The subscription will begin at $9.99 per month. Therefore, the company expects subscriptions to represent a larger portion of its revenue mix. This shift will support a more recurring and subscription-based business model.
Meanwhile, Amaze continues to roll out its next-generation Commerce platform. The company also plans to make Concierge subscriptions available to creators. The company expects these launches to help capture seasonal demand during the year-end period. It also aims to build the revenue run-rate required for its 2027 target. The Amaze subscription model forms an important part of this strategy. It connects recurring subscriptions with creator commerce and affiliate opportunities. As a result, Amaze expects creators to gain more tools for building and expanding their businesses.
Amaze Targets EBITDA Break-Even in 2027
Amaze also proposed a more efficient operating model as part of its profitability plan. The company is still on track for break-even in the first quarter of 2027. This target relies on a return to revenue growth. It’s also dependent on the recently announced plan to cut operating expenses. Amaze plans to reduce operating expenses by about 40%. The measures are already being implemented by the company.
Much of the savings will be from lower infrastructure costs. The new platform will go live and Amaze will shut down the legacy platform. The result should be a more streamlined operating structure. The lower cost base is supportive of the company’s break-even objective, combined with expected revenue growth. The company thinks its subscription strategy can strengthen its base of recurring revenue. Meanwhile, its Commerce and Earn/Affiliate capabilities can help you monetize further.
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News Source: GlobeNewswire.com
