HubSpot CRM Sync Integration Improves PRM Offering from Impartner
The latest update by Impartner offers native CRM sync capabilities within their partner relationship management (PRM) offering, helping customers to integrate the processes of managing partners and customers via one integrated process. The integration allows companies using HubSpot to have visibility of the revenue that comes from partners and facilitates collaboration between channel, sales, and revenue operations teams.
With the increasing importance of partner ecosystems in driving business growth, most companies find it difficult to manage indirect revenue in addition to direct sales. As a result, many businesses are left with disconnected systems and limited visibility, which makes forecasting hard. The solution integrates natively with HubSpot’s Smart CRM through Impartner’s enhanced CRM Sync architecture. As a result, businesses can securely align partner and customer data while using Impartner’s complete PRM platform. The platform includes Aimi, Orchestration Studio, Partner Journeys, HyperscalerGTM, and the award-winning Partner Experience (PX).
“Many organizations know their partners are driving meaningful revenue, but they don’t always have a clear way to see that impact within the systems they rely on every day,” said Trevor Burnett, Vice President of Marketing at Impartner. “Companies shouldn’t have to piece together partner activity from multiple sources to understand what’s driving growth, especially in this age of AI when data integrity is so vital. With our best-in-class HubSpot CRM Sync, we’re making it easier for teams to understand performance and work from a shared source of truth.”
Key CRM Sync Capabilities
The updated solution includes direct integration with HubSpot’s Smart CRM, real-time two-way data synchronization, QuickStart deployment templates, simplified administration, duplicate record management, advanced reporting, and flexible governance controls. Additionally, CRM Sync works alongside Impartner’s Orchestration Studio to automate onboarding, deal registration, partner communications, and other workflows without extensive development resources.
The enhancement further strengthens Impartner’s partner revenue orchestration platform used by organizations including TD SYNNEX, Okta, Honeywell, and Smartsheet. Furthermore, the company continues to help businesses align partner activities with revenue operations and accelerate partner-led growth.
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News Source: Businesswire.com
