Attentive introduced a new targeting layer named Visibility AI. This platform helps brands maximize their performance on RCS for Business. The company first introduced RCS for Business in 2024. They were among the first to launch this feature with Google. Now, the business supports more than 250 approved RCS agents. They have helped brands send hundreds of millions of messages already.
Marketers can use these tools to prepare for Prime Day. The technology also prepares brands for Black Friday and Cyber Monday. The new targeting layer is optimized for iOS 26.
Boosting Revenue and Engagement
Visibility AI determines if a subscriber prefers an RCS message or an SMS thread. It checks inbox visibility signals to place messages in the primary inbox. This works alongside patented two-tap mobile technology.
Another feature called Auto-upgrade converts SMS/MMS messages into RCS equivalents automatically. This tool ensures consistent user experiences. Brands can launch an RCS agent live in just a few weeks.
“RCS creates real opportunity for brands, but it also changes how rollout has to work. Brands don’t just need access to RCS for Business; they need a seamless way to adopt it while maintaining strong performance and consistent user experiences. We built Visibility AI and Auto-upgrade so marketers can understand what performs and scale with minimal effort,” said Karine Terzibachi, Chief Business Officer at Attentive.
FragranceNet tested these campaigns on the platform. The brand saw a 45% lift in click-through rate over SMS. Conversion rates increased by 37%. Revenue per send grew by 36%.
Their rich media carousel experiences performed even better. These carousels delivered a 106% lift in click-through rate. Conversion rates rose by 50%. Revenue per send jumped 47%.
“Our early campaign tests have shown incredible engagement results, and we’re just getting started. RCS has opened the door to a new world of brand interaction. We’re exploring how to harness its full potential, building personalized experiences for every shopper segment, at every touchpoint along the journey,” said David Janecek, Director of Email and SMS at FragranceNet.
For the first time in over 30 years, brands can move past basic SMS. They can deliver interactive messages in native inboxes.
“We’re seeing real momentum behind RCS for Business as brands look for more effective ways to engage customers in the native messaging app. With partners like Attentive, brands can move beyond experimentation and begin scaling richer messaging experiences in the channels customers already use,” said Alexandre Allemand, NorthAM GTM Lead, RCS for Business at Google.
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News Source: Businesswire.com
