Boomi, the data activation company for AI, recently announced a collaboration with Gong. This partnership brings revenue signals captured in Gong natively into the Boomi Enterprise Platform. These organizations want to transform customer conversations into automated actions across systems. As a result, businesses can now use Revenue AI within the new Boomi Agentstudio. This collaboration establishes an active data foundation for the agentic enterprise.
“The agentic enterprise isn’t built on static data; it’s powered by real-time signals that drive action. With the depth of Gong’s revenue insights, Boomi provides the foundation to operationalize them within its agent network. Together, we’re helping enterprises close the loop between what customers are saying and how they translate those insights into meaningful, automated action,” said Ed Macosky, Chief Product and Technology Officer at Boomi.
The integration allows Boomi customers to access deep sales insights through Boomi Connect. Users can automate follow-up tasks based on buyer intent and risk signals. Furthermore, Gong will be registered in the Boomi MCP Registry. This makes its engagement data accessible to any AI agent on the platform.
Optimizing Sales Through Intelligent Automation
Businesses use Revenue AI to surface real-time insights into competitive dynamics. The platform identifies key engagement signals within the sales pipeline. Consequently, teams can trigger finance workflows tied to deal milestones. Boomi Agentstudio provides the framework to deploy these insights across CRM and ERP systems.
“The Gong Revenue AI OS orchestrates customer insights across critical revenue workflows, and this integration extends that value across the enterprise. With Boomi, we’re enabling organizations to harness Gong’s AI-driven insights and signals within the Boomi Enterprise Platform to drive coordinated outcomes for customers, seamlessly and at scale,” said Eran Aloni, Executive Vice President of Product Strategy and Ecosystem at Gong.
The joint solution helps companies scale operations with the Boomi Agent Control Tower. This tool provides centralized visibility and governance over every agent-driven action. As a result, every action remains logged and auditable. A pre-built “Gong recipe” is now available in the Boomi Marketplace. This allows joint customers to deploy workflows quickly without custom development.
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News Source: Businesswire.com
