The RapidScale Ascend Partner Program is designed to help partners grow quickly and create more value for customers. The RapidScale Ascend Partner Program will help partners work together better and develop new capabilities. As part of the Cox Business family, RapidScale offers enterprise managed and professional services in the public, private, and hybrid clouds. With the introduction of the program, the company reinforces its solution-driven approach. Furthermore, it establishes partners as business advisors that create lasting results.
The RapidScale Ascend Partner Program includes a tiered system. This helps partners gain more customer revenue and increase their competitiveness.Additionally, partners can increase revenue and profitability through integrated service offerings. Furthermore, the program provides access to managed services, professional services, and advisory solutions. As a result, partners gain a strong platform to differentiate and scale operations. Consequently, businesses can achieve measurable results through enhanced service delivery.
“The channel has been a critical driver of RapidScale’s growth, and this new program underscores our commitment to evolving alongside our partners,” said Maureen Power Sweeny, Chief Revenue Officer, RapidScale. “Building on a strong foundation, we’re introducing a more programmatic approach to partner engagement, deepening collaboration, driving long-term success and accelerating market expansion. Ultimately, we’re creating a future-ready business, enabling our teams and partners to execute with greater precision and deliver consistent, meaningful outcomes for the organizations we serve.”
At launch, the RapidScale Ascend Partner Program includes two tiers: Authorized and Premier. These tiers support technology distributors and channel partners. In addition, both tiers provide enhanced consulting, hybrid cloud, and AI/ML capabilities. Partners also gain streamlined access to co-selling resources, training, and incentives. Therefore, they can improve go-to-market efficiency and deliver stronger customer experiences. Meanwhile, the program ensures consistent engagement across the partner ecosystem.
Enhancing Partner Alignment and Revenue Growth
The RapidScale Ascend Partner Program aligns Ideal Partner Profiles with Ideal Customer Profiles. As a result, it improves opportunity quality and accelerates revenue conversion. Furthermore, this alignment strengthens collaboration across the ecosystem. RapidScale plans to evolve the program continuously. It will introduce additional tiers and benefits over time. Consequently, growth-focused partners will gain more influence in shaping joint success.
“Fragmented buyer journeys and intensifying client demands for recognizable returns on tech investments set a clear tone for why partners need greater support in navigating channel complexity,” said Bob Buchanan, AVP of Sales and Channel Chief, RapidScale. “Ascend is a collaborative way to build value by connecting the right partners, the right opportunities, and the right expertise to drive customer outcomes. By programmatically doubling down on the partners who align to our consultative selling model, we’re creating a more predictable, high impact motion that accelerates wins and elevates the customer experience.”
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News Source: PRNewswire.com
