Marchex has recently confirmed its attendance at the IFA 2026 Annual Convention in Las Vegas. The company will demonstrate how the use of AI insights leads to revenue expansion for large franchise brands. In particular, Marchex assists companies in understanding customer conversations to enhance sales results.
The representatives will demonstrate sophisticated software that tracks phone and text conversations. The software determines the reasons why some leads do not result in becoming paying customers. As a result, franchise businesses can immediately correct communication issues in all of their branches. This provides a consistent experience for every customer who reaches out to the company.
Leveraging AI Insights to Improve Franchise Performance
Moreover, Marchex is known to emphasize the importance of maintaining a strict level of operational consistency for franchises. Their tools identify missed opportunities and reward the best-performing employees. Therefore, franchises can expand their operations while ensuring that the service level remains high. These points enable marketing departments to make better use of their budgets. Marchex encourages event participants to visit their booth for live product demos. They will showcase how real-time data changes the local business landscape. Ultimately, this technology enables franchise owners to make better, data-driven decisions.
“Franchise owners require visibility into how each customer conversation impacts performance across all their locations,” said Troy Hartless, President and CRO at Marchex.“Our AI-powered solutions provide the clarity needed to increase conversion rates, improve execution, and accelerate franchise-wide growth.”
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News Source: Businesswire.com
