Avenue Z has just confirmed the acquisition of Varfaj, a leading Shopify design and technology partner. With this, a solid multi, channel growth agency for modern consumer brands has been born. The agency can now provide a full range of services in one place. As a result, this amalgamation facilitates businesses to accelerate their pace in a fiercely competitive digital market. Varfaj particularly is a great addition to the team as it brings in, depth knowledge of Shopify development and optimization. They have been consistently successful in setting up top, notch commerce experiences. This acquisition is another step towards the industry trend of AI, powered and agent, led buying. Moreover, Avenue Z plans to merge Varfajs exclusive conversion technology with its own.
“This acquisition makes us a complete growth engine in ecommerce,” said Jeffrey Herzog, CEO of Avenue Z. “Brands don’t have time to chase different partners. They need performance media, AEO (Answer Engine Optimization) and ecommerce development under one roof, enabling us to literally manufacture revenue for our clients.”
Integration Expands Commerce and Growth Capabilities
David Conforti, founder of Varfaj, has been appointed Chief Growth Officer. He will work closely with the leadership team to steer the agency’s growth beyond its Miami base. At the same time, the company is still concentrating on generating quantifiable revenue for its clients. They target to grow brands through stages to the level of nine, figure enterprises. Avenue Z merges performance marketing with creative design to deliver the entire customer experience journey. This method guarantees a smooth experience at all digital touchpoints. The agency keeps raising the bar for influence and reputation management.
“We’ve always believed that design, tech, and performance media must operate as one system,” said David Conforti, Founder and CEO of Varfaj. “Joining Avenue Z lets us take that philosophy to scale, and we are excited to join one of the most innovative management teams in our industry. Our mission is to scale brands from startup to nine figures in revenue.
“This move is about convergence the combination of performance media, conversion-driven design, and cultural influence,” said Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z. “It’s not just about reach anymore. It’s about how a customer experiences a brand across every digital touchpoint, and this acquisition completes that loop.”
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News Source: Businesswire.com
