Wunderkind has officially launched on the Klaviyo App Marketplace to offer brands sophisticated Identity-Based Personalization. This partnership enables the seamless integration of Wunderkind’s massive identity graph directly into the Klaviyo B2C CRM. As a result, marketers are now able to identify anonymous web visitors with much greater accuracy. This level of understanding enables more relevant communication across email and SMS. Brands working within this framework experience a substantial improvement in their triggered revenue performance. In addition, the integration enables businesses to consolidate customer data from multiple devices and sessions. It relies on a proprietary graph that tracks billions of unique device profiles worldwide. This ensures that every interaction is consistent and on time for the shopper. As a direct result, e-commerce businesses are able to extend their reach without adding complexity.
Together, Klaviyo and Wunderkind deliver a future-proof, high-performance solution for brands seeking to maximize the impact. Personalization and efficiency of their messaging programs,” said Richard Jones, Chief Revenue Officer at Wunderkind. “This integration enables brands to activate identity-powered insights directly within Klaviyo. So they can drive smarter decisions, more relevant experiences, and measurable revenue growth all from a single system of record.”
Advancing Privacy-First Identity-Based Personalization
In addition, the collaboration also tackles the burning need for privacy-compliant data strategies. By leveraging first-party identity, the retail industry can mitigate its dependence on third-party cookies that are rapidly disappearing. In the end, the emergence of Identity-Based Personalization in the market makes the tech stack simpler for today’s retailers. It converts anonymous traffic into loyal and known customers by leveraging smarter automation. This collaboration signals the beginning of a new era of high-efficiency marketing for the global e-commerce industry.
“We’re excited to welcome Wunderkind to the Klaviyo Marketplace,” said Anne Prins, Vice President, Global Product Partnerships at Klaviyo. “This integration gives brands access to identity insights directly within Klaviyo’s real-time customer profiles. Helping them recognize more customers, personalize every interaction, and build stronger relationships, all without adding complexity.”
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News Source: Businesswire.com
