Amplitude, Inc. recently announced its acquisition of InfiniGrow to provide better revenue analytics for modern marketers. This strategic move helps businesses move faster by making their complex data sets more actionable. The company aims to close the gap between data dashboards and actual business decisions. This acquisition allows marketing teams to measure, forecast, and optimize their total impact on revenue.
Advanced AI Insights for Marketers
The integration of InfiniGrow technology strengthens Amplitude’s current focus on session-based analytics. This foundation ensures that all marketing actions are rooted in accurate, contextual insights. Today, marketers use AI-driven forecasts to understand tradeoffs and test strategic assumptions. And it enables teams to better allocate budget across customer journeys and channels.
“InfiniGrow built AI to answer the hardest questions marketers face, and that’s exactly what Amplitude does,” said Spenser Skates, co-founder and CEO of Amplitude. “Together, we’re turning complex data into clear decisions teams can act on confidently.”
InfiniGrow specializes in unifying marketing, sales, and financial data into one clear view. This visibility helps organizations understand exactly what drives their results in real time. The platform serves over 4,500 customers, including major brands like Atlassian, Burger King and NBCUniversal.
“We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data,” said Daniel Meler, co-founder and CEO of InfiniGrow. “Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence.”
Looking for more updates on financial innovation and revenue-driven technology? Visit RevTech News for expert insights and the latest trends.
News Source: Businesswire.com
