Attentive announced its best-ever Cyber Week performance. This AI marketing platform drove nearly $2 billion in revenue. This massive sales figure was for the brands it serves. The revenue came from SMS, email, and push campaigns. This achievement confirms the strength of SMS marketing success. Attentive delivered over 5.7 billion messages during the week. Furthermore, this volume is a 46% increase from last year. The platform maintained complete reliability. It experienced zero downtime during this competitive shopping period. This reliability is a major promise to over 8,000 brands.
AI Integration Drives Unprecedented Growth
AI fully arrived on the e-commerce scene this Cyber Week. Brands using Attentive’s agentic AI grew much faster. Specifically, they saw growth twice that of non-AI users. This power comes from real-time customer intent insights. Therefore, marketers delivered precision at a huge scale. The goal is to send the right message at the perfect time. This increases engagement and also drives more sales. Attentive’s coordinated omnichannel tools saw strong customer gains. Revenue per brand on SMS grew sharply, up 42% year over year. SMS remains the fastest-growing channel for brands. Moreover, email revenue grew a strong 29% year-over-year. The email click-through rate increased by 4.7%. The email opt-out rate decreased by 17%. Attentive’s AI marketing platform technology supports personalized, 1:1 messaging. They proved they can scale without system failure. Consequently, this secures Attentive’s position as a leader. Brands like Crate and Barrel trust the platform. Urban Outfitters and Carter’s also use the service. Attentive’s powerful technology unifies customer data. This performance shows the importance of strategic SMS marketing success. The results follow when brands connect with intention. The data clearly demonstrates consistent SMS marketing success.
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News Source: Businesswire.com
