CORA Loyalty Launches Points-at-Work for Channel Sales Incentives
CORA Loyalty, the loyalty division of CORA Group, has launched Points-at-Work, a loyalty platform designed to reward partners, distributors, and employees. The cloud-based platform builds on Vanson Technology Services’ 27 years of expertise in global channel rewards.
The Points-at-Work platform is configurable, scalable, and rapidly deployable. It helps businesses incentivize deal sales, improve employee performance, and drive distributor engagement at the point of sale. Moreover, it tracks progress and automatically adjusts incentives for maximum business impact.
As a result, companies align rewards with strategic goals for growth and retention, while partners and employees feel valued through recognition.
Flexible Rewards Across Industries
Points-at-Work supports a variety of reward programs, from digital gift cards to multi-currency promotions with custom tiers. Businesses can launch programs in a few months and tailor them to brand needs.
Reward options are redeemable in real time and include global merchandise, prepaid cards, digital and physical gift cards, travel experiences, event tickets, and company-branded products. Furthermore, the platform integrates seamlessly with existing portals, ensuring flexibility, easy updates, and complete data control.
Becky Hill, President of Vanson Technologies, said: “Points-at-Work was rebuilt to help businesses recognize and reward the people who drive growth. It motivates performance and delivers measurable outcomes, creating value for companies and their networks.”
Strengthening the CORA Loyalty Portfolio
The launch strengthens CORA Loyalty’s suite, which also includes Carlson Marketing Solutions’ enterprise loyalty platform and RewardOps’ e-commerce fulfillment engine. Vanson Technology Services’ current clients will transition gradually to the new platform.
Backed by Constellation Software’s “buy and hold forever” strategy, CORA Loyalty benefits from operational synergies, leadership expertise, and long-term stability. This structure positions CORA Loyalty as a reliable provider of loyalty technology with innovative solutions for the future.
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News Source: Businesswire.com
