The expected sales of agencies Huge and R/GA will help IPG boost its bottom line. But, Steve Antoniewicz asks, will the short-term financial benefits come at the expense of the holding company’s future fortunes?

Here’s a surprising stat: IPG’s US organic net revenue growth in the last quarter was exactly 0%. While Latin America surged by nearly 10%, the biggest ad market in the world – IPG’s home turf, the US – stagnated.

Now, maybe it is not that surprising considering the extenuating electoral circumstances, so how would IPG, one of the world’s largest holding companies, react? Well, the new news actually made sense of some older news, namely the proposed disposal of both RGA and Huge, which was out in the open this summer.

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Source: https://www.thedrum.com/opinion/2024/12/04/can-ipg-sell-the-future-save-its-present